The news investigation report that reveals the truth
Laboratory testing of Dead Sea skincare brands revealed that with the exception of AHAVA, all the products tested did not contain the unique Dead Sea minerals they claim to have, but rather they consist of low cost cooking salt and metals. Among all tested products, AHAVA’s products were the only ones found to contain authentic Dead Sea minerals.
The Dead Sea attracts thousands of visitors every year. The wonderous Dead Sea black mud and salt, boasting the unique properties of the lowest place on Earth attract tourists and provide the foundation of a flourishing cosmetic industry comprised of products originating from the Dead Sea. In Israel alone, more than 60 companies market brands that are allegedly sourced from the Dead Sea. They are Israel`s most renowned ambassadors and sold worldwide. However, even though these products claim to improve skin metabolism, maintain moisture and promote skin`s health, an independent research conducted by Israel`s leading news channel revealed that most of the Dead Sea products tested, except AHAVA’s, contained table salt and extremely high quantities of suspicious, harmful metals.
Table salt instead of carnallite salt
Keshet 12 and Reshet 13`s main news program brought to The Institute of Earth Sciences at the Hebrew University products of various leading cosmetics companies claiming to manufacture Dead Sea products. Their packaging all states that 'Dead Sea salt is rich in minerals, including magnesium, calcium and potassium.’ The laboratory tested whether these products actually contain these same minerals. Test results revealed that apart from AHAVA's products, all of the other products contained significant levels of table salt, a very low cost salt meant for use in the kitchen. A senior distributer in the Dead Sea cosmetic industry who was interviewed for this investigative story claims that most cosmetic companies do not buy original bath salt from the Dead Sea. These companies admitted that the salt is purchased from different suppliers, and that they did not actually check what it contains.
Products do not contain minerals, yet contain sodium and suspicious metals
The following companies were included in the laboratory testing: Premier, -417, Sea of Spa, H & Beauty and Extra Mineral. Laboratory testing discovered that salts claimed to be bath salts actually contained over 98% table salt, consisting of sodium and chlorine. Only AHAVA`s bath salts contained 85% carnallite, consisting of potassium and magnesium – Dead Sea authentic minerals. "The salts delivered to the lab clearly showed that apart from one, all samples contained table or cooking salt. I was extremely surprised", said Prof. Boaz Lazar, an expert of geology and geochemistry at The Institute of Earth Sciences at the Hebrew University.
An additional test was performed on magnetic mud masks, which are considered a big trend. The three masks that were tested (manufactured by Premier, -417 and Seacret) contained extremely high levels of metals (69-85%). However, natural Dead Sea mud contains only 1.5% iron. Perhaps even more disturbing, it was found that Dead Sea minerals and elements were either missing, or found in extremely low quantities in all three mask products. These findings led to the conclusion that the mud was not sourced from the Dead Sea. One of the interviewers claimed it was cheap, harmful mud, which contains unhealthy metals. It should be noted that only AHAVA uses original mud from the Dead Sea, and is the only Company authorized by the State of Israel to mine it.
Before buying: check the ingredient list
Cosmetics products sourced from the Dead Sea are well renowned, accounting for 70% of Israel's cosmetics export. This is why these findings are so alarming. When products claim to include Dead Sea minerals, consumers expect to find products that are enriched with elements that are proven to improve their skin, and not to be duped into buying products which do not contain these ingredients.